Shakes & Tales
About Us
Founded in 2021, Shakes & Tales is a vibrant and youthful brand under Bekal Foods, known for its irresistible milkshakes, bobas, sandwiches, fries, and more. With 4.7 lakh+ happy customers and an average 4.8-star rating, we have built a loyal fanbase that associates our name with quality and memorable experiences.
We operate under both QSR (Quick Service Restaurant) and Café formats — from express counters for quick treats to cozy café setups where customers can unwind. Every outlet is designed not just to serve food, but to create stories worth sharing.
Our Vision
Our mission is to expand aggressively across India with 100+ outlets in the next three years, partnering with passionate entrepreneurs. We believe “Customer is King”, and our staff is trained to ensure every guest leaves with a smile and a memory.
Why Partner With Us?
– Proven success with 4+ years of operations.
– Strong brand recall with unique product offerings.
– A business model that works year-round with no lean period.
– Robust backend support: operations, marketing, HR, design, and vendor management.
– Long-term, process-driven association backed by strong corporate culture.
Franchise Models
We offer three flexible formats depending on investment capacity and location:
1. Express Model – 60–120 sq.ft. | Investment ~ ₹10 lakhs | Tenure: 3 years
2. Kiosk Model – 120–250 sq.ft. | Investment ~ ₹15 lakhs | Tenure: 5 years
3. Café Model – 300–500 sq.ft. | Investment ~ ₹25 lakhs | Tenure: 5 years
Each model includes comprehensive support in site selection, fit-out planning, sourcing, staff training, operational guidance, and marketing.
FAQ (Frequently Asked Questions)
We provide end-to-end support including site selection, outlet setup, training, sourcing, quality management, marketing, PR, HR, and vendor management. You focus on managing the outlet; we handle the expertise.
You will handle legal ownership, licensing, rentals, local marketing, government taxes, and operational expenses. All food, manpower, and professional cooking will be managed by Bekal Foods.
Express Model: ₹10 lakhs |
Kiosk Model: ₹15 lakhs |
Café Model: ₹25 lakhs
Franchise Fee: ₹1.2–3 lakhs (depending on model). Revenue Share: 6% of net sales (FICO model) or 9% (FOCO model). Minimum Guarantee (MG) applies (whichever is higher).
Express Model: 3 years | Kiosk & Café Models: 5 years
All food preparation, SOPs, and quality checks will be managed by Bekal Foods to ensure consistency across outlets.
Not necessarily. If you are passionate about business and hospitality, we’ll provide the necessary training and systems to help you succeed.
Strong customer loyalty and brand recall. Diverse menu with youth-centric items. Affordable investment with high ROI potential. Aggressive expansion strategy backed by a professional team.